The look of a brand’s space is just as important as the products and services offered. The FrieslandCampina Innovation Centre reflects this ideal through a highly innovative design that reflects the personality of the brand, which is high-tech and innovative. Creating the first impression within the space is a large white fluid shape or “milksplash” that loops its way through the atrium.
Designed by Fokkema & Partners (http://www.fokkema-partners.nl/news/it-swings/), “The design of the Milksplash is both inspired by the Sparkle of the FrieslandCampina logo as well as by the shape of streaming milk. You can even associate it’s double helix with chemical structures’.” Beginning at the reception desk, the splash swirls itself three stories up into the air, then descends towards the Experience Center on the first floor and flows into a stair that leads it back to the ground floor. In all, the splash is a total of 80 meters in length.
This massive architecture was created using sheet steel with a sprayed white finish. The atrium floor and steel beams of the roof were strengthened prior to installation in order to allow the splash to be affixed and stabilized. Imagine the weight! An alternative may have been to create the architecture utilizing aluminum frame with a tensile stretched fabric. Less weight, smaller shipment and easy flexibility to fit the space.