A Splash of Corporate Identity

Share Button

A Splash of Corporate Identity

The look of a brand’s space is just as important as the products and services offered.  The FrieslandCampina Innovation Centre reflects this ideal through a highly innovative design that reflects the personality of the brand, which is high-tech and innovative.  Creating the first impression within the space is a large white fluid shape or “milksplash” that loops its way through the atrium. 

A Splash of Corporate Identity

Designed by Fokkema & Partners (http://www.fokkema-partners.nl/news/it-swings/), “The design of the Milksplash is both inspired by the Sparkle of the FrieslandCampina logo as well as by the shape of streaming milk. You can even associate it’s double helix with chemical structures’.”  Beginning at the reception desk, the splash swirls itself three stories up into the air, then descends towards the Experience Center on the first floor and flows into a stair that leads it back to the ground floor. In all, the splash is a total of 80 meters in length.

This massive architecture was created using sheet steel with a sprayed white finish.  The atrium floor and steel beams of the roof were strengthened prior to installation in order to allow the splash to be affixed and stabilized.  Imagine the weight!  An alternative may have been to create the architecture utilizing aluminum frame with a tensile stretched fabric.  Less weight, smaller shipment and easy flexibility to fit the space.

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

Twitter LinkedIn 


Post a new comment