Color plays a key role in the futuristic book and movie, Divergent. Within the story, society is sorted into groups (factions) that are determined by your personality type. These factions are represented by their colors; Blue for Intelligent, Red/Yellow for Peaceful, White/Black for Honest, Grey for Selfless, and Black for Brave.
Do any of these adjectives describe your brand or are you Divergent, encompassing more than one of these traits? If so, why not incorporate them into your environments using dyed fabrics?