Larger Than Life Brand Recognition in a POP-up Store

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Larger Than Life Brand Recognition in a POP-up Store

Pop up stores are gaining popularity and big name brands are taking part in the trend.  One such brand: Adidas.  At the 2011 Primavera music festival in Barcelona, Spain, Adidas showcased an installation which was a large version of their shoebox.  While the design was all the rage, it proved that what a brand is known for on a smaller scale can easily be translated and recognizable on a larger scale.

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

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