Capturing the Elementary Brand

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Capturing the Elementary Brand

It is important to consider your audience when designing an environment. What is their purpose for being within the space? What are their demographics? Their personality? Making these considerations and applying elements of design to them will ultimately form a relatable, memorable and desirable place to be.

It is obvious that these steps were taken in the design of the new Thompson Elementary School in Arlington, Mass. The space, designed by HMFH Architects, captures the pure whimsy that reflects grades K-5 students. The environment is open, colorful and has a youthful comfort from the outside, in.

Capturing the Elementary Brand

Continuity within the space took form through the universal pineapple symbol, which represents welcoming and hospitality. While this remained consistent, the colors throughout the school did not. Each floor has a designated color integrated into the tile pattern on the walls and stairway rails. “That kind of thing helps to indicate and remind them that they’re in the right place, or ‘I need to go to the art classroom, and I know that’s on the third floor, and that’s the floor that’s mostly green in it’—whatever tools and tricks that they use to remind themselves of where they’ve been,” explained Lori Cowles, principal at HMFH and project manager for the Thompson Elementary project. This is creative way finding at its best!

Capturing the Elementary Brand

Thompson Elementary showcases unity from the entrance to the gymnasium. The space was designed to stimulate the youth, through bright colors, ample lighting and openness.

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

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