When string (a.k.a. string curtain) is incorporated into an environment, it is typically a thin row that hangs lonely and awkwardly in place. While the material itself has a fun personality, its use often leaves much to be desired. Now, jump from spatial design to fashion and string takes on an entirely new personality.
In Missoni’s spring/summer 2014 collection the use of string came with an unexpected twist. It oozed a natural yet exotic personality that tied in with the collection. A dégradé style was present, strengthening the correlation. The string wasn’t drab. It did not hang loosely with ends fraying. It was completely integrated within the garments. The ends were tucked away and the string was allowed to drape and move. The string had purpose and MADE the designs.
In this example, string offered natural, exotic and tribal qualities there were key to the personality of the collection. This same concept can be carried over to environments. What is the personality of the space/brand? Does string offer a personality that ties in? But, equally as important as defining the personality is how the it is integrated. It’s time to take string to a new and unexpected level.