Louis Vuitton Makes a BIG Holiday Statement

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Louis Vuitton Holiday Retail Display

It’s that time of the year again; the time for sparkling lights, festive window displays and giant gift wrapped buildings. Well, maybe the giant gift wrapped buildings are not as common. BUT with the impact showcased by Louis Vuitton at their Mexico City location, it may just be the next BIG thing.

The red ribbon, designed and fabricated by Fabric Images Internacional, turned the entire building into a display for the holidays. Its total length was nearly 500 feet as it traveled the perimeter! To create the ribbon, frame and fabric was the obvious choice from the get-go, and for good reason.

Louis Vuitton Holiday Retail Display

Utilizing fabric allowed the ribbon personality to be kept in tact. The fabric utilized was poplin in a dyed-red color.

Louis Vuitton Holiday Retail Display

It was an aluminum structure beneath the fabric that gave the fabric its ribbon-like form. Although the 13ft tall bow looks like it is tied, it is actually formed out of aluminum tube that is hand bent into shape. 

Displayed for nearly two months, this distinctive architecture adds spirit to the holiday season. Utilizing tension fabric allowed for an accurate representation of large-scale holiday ribbons, with the soft lines and supple touch of the architecture. As displayed, it looks as though the building is a gift waiting to be opened.

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

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