Using Brand Materials to Dress a Space

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Brand Association Created with Brand Materials

When creating an environment for a specialty retailer, what better way to evoke brand awareness that by integrating materials from the product into the space itself. That is what Dear Design did for Munich, a Barcelona-based fashion and sports footwear brand, when they launched their retail stores in Ireland.

Dear Design created this 60 m2 space following the design spirit that characterizes all MUNICH STORES: art and design in every shop. The interior evokes a warm and comfortable feeling to make the client feel at home. To achieve this effect, the studio used simple and everyday materials, such as the fireproof MUNICH shoelaces. More than 67 km of red shoelaces wrap and furnish the room. The shoelaces are spread over the ceiling, taking form of a traditional roof and dropping like pendulums.

Brand Association Created with Brand Materials

To complete this very clean design of forms and materials, Dear Design relied on padded green fabric for the cash desk, shelves, sofa and walls, recalling the green hills and mountains of Ireland. This unique design is combined with LED-based lighting, chosen to reduce energy consumption, according to the brand’s commitment to the environment.

Every aspect of the space speaks to Munich brand and creates a strong association between brand, product and consumer. The various materials and textures incorporated, from the shoelaces to the textured green fabric, add interest and connection both visually and tactically.

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

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