On London’s Regent Street, Burberry unveiled a technologically advanced flagship store. Within the environment technology is seamlessly integrated into the in-store shopping experience, merging on-line and in-store, while offering an enriched experience for shoppers.
Throughout the store, RFID technology is synched to certain products which communicate specific product content to screens and speakers throughout the store as the customer approaches. The content is so specific that as the customer gets close to a screen in the fitting room, the tech within the product connects to the display which goes on to show clips with runway looks of the product or craftsmanship detail.
Beyond this, store associates are armed with iPads which contain customer’s shopping histories, enabling a more personalized shopping experience, while also offering another method for checking out beyond the old-fashioned check-out line.