At a time when straight lines are prominent, curvatures stand out, and what better place to stand out than on the tradeshow floor. Designed by George P. Johnson and manufactured by Fabric Images, Inc., this 480 square foot environment integrated four curved features offering branding, high I.D., backdrop and enclosure. This design solution was achieved through the flexible attributes of frame and tension fabric.
Each frame was engineered using a round profile aluminum tube. This allowed the design to take form with tight radiuses and compound curves. Based on the applications, safety measures included adequately sized floor plates that would securely support the walls, as well as certified structural engineer drawings.
Covering each curved feature is a printed fabric graphic. While it would be unknown simply by looking at the fabric, the inks utilized to create the graphics in the dye sublimation print process are aqueous-based, or water-based. This means the inks are free of harmful ozone depleting chemicals and aromatic hydrocarbons, making the solution environmentally friendly.
With the design solution having only one planned use, the properties were produced and rented under the FI FreeStyle Rental program. This environmentally conscious program allows for the rental of custom design solutions and is structured in a fashion in which the components are re-purposed or recycled after use.