Retailor The North Face, a global brand focusing on the best gear for outdoors, created a full-on immersive experience for shoppers at their pop-up store in Korea. While shopping, unsuspected customers are put to the test as the floor slowly begins to disappear below them and they are forced to a climbing wall at the back of the space. The adventure continues as a North Face jacket descends from the ceiling and shoppers are given 30 seconds to decide how far they are willing to go to explore.
South Korean advertising agency, Innored, titled the experience “Never Stop Exploring”. The stunt tests the degree to which those who shop for The North Face products truly adhere to the brand’s image of thrill-seeking and adventure.
The full experience can be watched here… The North Face pop-up Experience on YouTube