Today’s marketplace is so packed with brands fighting for our attention that it is more critical than ever to create a compelling, memorable experience. Whether that is in the form of an event, tradeshow or retail environment, incorporating textiles can have a huge impact. Here are five impactful ways to integrate textile based architecture into your next brand experience.
Custom Organic Shapes
Tension fabric structures have the ability to abstractly morph to the needs of the brand or environment, a characteristic that not many construction methods have. Adding curvature to a space allows for fluidity and visual interest.
Many technologies can be easily integrated with fabric architecture. Incorporating interactive projections and projection mapping is becoming more common in environments. Textile offerings are available that present an ideal surface for accepting many technologies all while being presented as visually stylized architecture.
Fabric selection has the ability to greatly enhance the overall brand experience. Fabric is available in a vast range of opacities, textures and visual personalities. Choosing a fabric that speaks to the brand it is representing creates an added level of connection with the participant.
What every brand desires is for a participant to have a positively memorable experience. Defining those distinctive experiences can be done through the incorporation of unique textiles, technology integration and even the architecture itself. The possibilities for connection points are endless.
Fabric architecture allows for easy transport between venues. The structures break down for shipment, and the combination of aluminum and fabric has significantly less weight compared to other substrates. The space and weight saved during shipping saves on shipping costs and has less environmental impact.
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.