A single element; multiple uses, brand differentiation, cost savings. These are all characteristics of modular design. Modularity is the degree to which a system’s components may be separated and recombined. It is form with multiple functionalities. Although this sounds like an ideal approach, the perfect working model takes time to create.
Modular design has great benefits for brands. It allows for freshness while staying cost effective. Modular components can be used over and over, while not racking up additional cost over time. But, when integrating modularity into a program, it is important to keep design aesthetic in the forefront. All too often, thinking “modular” leads to boring shapes and lackluster impact. Understanding the direction your brand is after is crucial to a successful program.
When considering how to integrate modularity, keep in mind the various forms it comes in. One of these forms is a single element that can be used in various fashions. With these forms it is very important to study shape and size on multiple levels since orientation will change.
Another modular styling is the use of individual components that can join in various ways. While the forms themselves do not change, the orientation does.
If you’re really up for creativity, then there is the tinker-toy style of modularity. This type of system uses a hub-style component with connector tubes. Although the options can be endless, creativity and organization is a must. Also keep in mind that this type of modularity will rely on custom-created fabric coverings for each new arrangement.
The beauty of modular design is that it allows any one component to be replaced or added without affecting the rest of the system. It is a great mindset that can be used for many types of environments; from events to hospitality to retail. The benefits of modular design can be extensive and allow for easy adaptability from one scenario to the next.
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.