It’s hard to believe that this is a retail store. SND in Chongqing, China is an artistic creation of form and volume. Designed by architectural firm 3Gratti, the form undulates naturally throughout the space, creating a path for customers.
The design is made of over 10,000 shapes. Using the software program, Rhinoceros, the shape was simulated, which allowed each piece to be precisely detailed and machine cut in a short amount of time. The material used was a white translucent fiberglass which offered a reflective quality, while meeting fire regulations. The pieces, once cut, were mounted on parallel bars which then rigged from the ceiling.
While the undulating form is complex, the rest of the space is simple. The flooring and walls are recycled timber and grey felt covers the furniture, cash desk and product displays. The space itself is relatively small. It is mirrors placed throughout which add a perceived sense of scale.
The environment created for SND stands out from surrounding stores, even others that are high end. For shoppers, it is more than a store, it is a brand experience. And for the brand, this was an opportunity to differentiate their image.
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.