If you are like many, you are likely working an extrusion system into the design of your environment quite often. Now, what are you going to do to set it apart from all of the other extrusion system displays? Here are some considerations…
1. Integrate custom architecture
While an extrusion system can solve multiple functional purposes within an environment, organic differentiation is often limited. To create a defining presence, consider a purposeful integration of custom design elements. Incorporating fabric structures offers the freedom to define the brand personality, the message and the connection. This is a great way to transform an environment and set a brand apart in a sea of system displays.
Silicone Edge Graphics; the infamous “SEG”. When you take the “G” off of SEG, what are you left with? A plethora of options, that’s what. Less the “G”, you now have an expansive world of textiles to choose from. Think BRAND personality. Think tactile. Think outside the box. While graphics and logos can help with brand identification, integrating textiles that speak to the personality of the brand help to form a memorable connection, and can even promote a conversation, that leads back to the brand.
While textiles can engage with guests tactically, they can also be integrated to stimulate the senses visually. If working with an extrusion frame system with multiple channels, layering textiles is a practical and cost effective solution. Of course, it is still important that the textiles used marry up with the brand persona. The good thing is that there are a plethora of options, from mesh to sheer, transparent to opaque and even graphics over graphics. Layering creates dimension, can produce an interesting play between shadow and light and can trick the eye into a third dimension based on the vantage point.
For more design inspiration visit www.fabricimages.com
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.