In Manhattan there is a boutique with a unique story. Ironically enough, the name of this boutique is ‘STORY’, and its story goes something like this…
STORY is a retail concept store. It has the point of view of a magazine, changes just like a gallery and sells products like a store. What this means is STORY is completely reinvented every four to eight weeks. Everything within the 2000 square foot space changes, from the floor plan and fixtures to the merchandise sold and even in-store events. The “story” of each concept brings to light a new theme, trend or issue.
The concept of STORY offers the ultimate experience for shoppers. The revolving experience keeps shoppers captivated and engaged, not only for new products, but for a new immersive experience as well. This concept is a unique point of view for a retail store. Through collaboration and sponsorships, STORY allows brands to experiment and turn “product into content”. Imagine merchandising an ever-changing environment and product line and being allowed to interact with shoppers on an entirely new level consistently. STORY has redefined both the shopping and selling experience.
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.