Brand Association Thru Physical + Digital Interaction

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Symbiosi0 Voxel Issey Miyake Tribeca

A unique form of interaction was put on display at Issey Miyake’s Tribeca location.  The installation, a collaboration between artists Alex Dodge, Kärt Ojavee and Eszter Ozsvald, is composed of grids of hexagonal pads or “voxels”.  Symbiosi0: Voxel, as it is titled, promotes guests to interact both physically and digitally, causing an untraditional engagement point.

Symbiosi0 Voxel Issey Miyake Tribeca (4)

Physically, touch causes the surface to change from royal blue to bright white.  This is made possible by a thermochromic ink that covers the outer layer of silk, which reacts to body temperature.  The ink also responds to the electronics system behind the layer of fabric which outlines a tessellation of cubes.  Users can access the interface digitally and tap individual voxels on the screen to create a pattern of animations.  After submitting their selection, the installation plays back the image recording through the electronics system.

Symbiosi0 Voxel Issey Miyake Tribeca (3)

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

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