The Experiential Value of RFID Technology

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RFID, or radio-frequency identification, is an older technology that is making way for new trends.   For over 20 years, retailers have utilized this technology as a tool to aid with inventory tracking in stores, a function that has morphed in recent years to accommodate for online/in-store sales. Fast forward to current times, and the evolution of the modern day shopping experience, and this technology is being pushed to bigger- and more experiential- functions.

RFID uses electromagnetic fields to automatically identify and track tags attached to objects. This information can be used to support other technology systems within the store environment, such as point-of-sale kiosks or in-store media. Because this data is real time, retailers are beginning to take advantage of the experiential value. For example, if a consumer picks up a particular item marked with an RFID tag and walks to a supporting device, like a screen, the conversation on the screen will read the signal and show content that is relevant to that particular product.

Allison Pocewicz

Allison Pocewicz

Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.

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