In business we are told to “Dress for Success”. There are reasons for this. For one, we need to look the part of a professional. But, on the flip side, the clothes we wear reflect strongly on how we see ourselves…the “Me” brand. The comfort we feel in this brand, or lack there-of, can affect how we engage and ultimately tie into our success.
Just as we dress ourselves, the environments we are situated in are in a dress of their own, including conference centers. With the demand for experience on the rise, consider this… Smart design plays a critical role in the success of meetings. An event space isn’t simply a blank canvas to stick people in; It is a place to inspire and engage. In the wake of modern expectations, meeting spaces are evolving. As a result, environments are popping up that are transcending the expectations and experiences of the past. Highly personalized, intimate settings are offering flexibility, inspiration and opportunities for engagement.
Hotel conference centers are in high demand as venues for a host of business organizations, associations and educational groups. When taking advantage of these conference centers, there is immersion that extends beyond the room itself to include hotel amenities and destination features. That’s great and all, but let’s not forget about the conference room itself. Through the integration of smart design elements, meeting rooms can be turned from uninspiring and visually uncomfortable to what we so need them to be- inspirational and engaging.
Coloring Your Way to Success
Offering attendees a diversion can go a long way in creating higher engagement. With adult coloring books all the rage, it seems only fitting to integrate the interactive quality of coloring into meetings. Coloring trains the brain to focus while acting as a stress-reducing activity AND- get this- it can actually foster creativity! Great for a meeting, right? Now, consider what would happen if a life-size coloring page was brought in. Whether the focus is teambuilding, recreation or corporate association, coloring walls offer an opportunity to engage with the audience while they engage with each other. This little mental break allows the mind to relax and re-focus while creating a positive connection point back to the brand/company.
Add Purpose with Division
Dividing the dining space and dessert bar, these lightweight, mobile partitions afford a great opportunity for graphics and branding.
Make a Grand Entrance
The décor of a meeting space doesn’t have to be contained to the room itself. These large sweeping walls branded the event from the outside.
Abstract Force of Nature
Adding abstract biophilic-like touches brings unexpected interest to the environment while giving the illusion of nature.
Multi-colors add Multi-purpose
From white to red to yellow to a rainbow; Changing the personality of a room is as easy as changing the color of the lighting.
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.