Inside the Vodafone retail store in Ostrava, Czech Republic, designed by IO Studio, is a non-traditional experience for guests. The brand’s logo plays a prominent role. It was taken from a 2D graphic to a 3D irregular helix form. The architecture dynamically surrounds and defines the layout of the 240 m2 space, creating zones.
The architecture is a great example of creating form and interest within an open retail space. It breaks from tradition by eliminating the typical rows of shelves. Instead, the complex shape greets guests before they begin their path of discovery within the store.
While the architecture is created out of a hard form material, fabric stretched over frame would also bring a design of this nature to life.
Allison has had a lifelong interest in multiple facets of design. Growing up between a sewing machine and a sketch pad, she went on to fine-tune her skills through studies in fine arts and fashion design. Upon entering the design/build industry, she continuously researches trends in various markets, including retail, hospitality, exhibitory/events, interiors and architecture in order to provide valuable educational and inspirational resources to clients.