For the ICE Gaming exhibition in London, London based Lianou Chalvatzis Architects (LC-A), BuroHappold Engineers, London, and Fabric Images Europe came together to create the Intralot London Iconic Pavilion. Included in the 6,500 square foot environment are eight tension fabric “petals”, which were part of a new, organic, presence for the brand.
As part of a global program, the petals required high-end portability. Due to the variance from one venue to the next, the structures had to be fully floor-supported, which meant NO rigging. Standing 17 feet in height and with a cantilever of 32 feet and 26 feet respectively, FI Europe worked with a team of engineers to generate calculations to ensure the structures would be able to resist without hang points.
The massive spans led to the use of 5 inch diameter tubing. The framework followed the perimeter only, leaving the remainder of each structure free of supports. Each of the structures was custom-formed and weighted at the bottom with a large base unit.
The fabric utilized was a double stretch knit in optic white. While not designed specifically for front projection, it allows excellent performance in terms of projection and light reflection, another key element of the design.
Aside from the petals, other fabric elements within the space included the conference room surround graphics, sound proof ceilings, counters and monitor walls. The complete installation was accomplished in 5 days.
With completion of the project the client feedback has been extremely positive. As stated by Natassa Lianou, Director / Architect with Lianou Chalvatzis Architects (LC-A), London, the designing architect, “The pavilion was impressive and our design was transferred with the best way possible. The client was very happy and everyone in the exhibition were amazed and could not believe that we made it. It was a very challenging and innovative design that [our manufacturer] made it real. We had a great collaboration and we are looking forward to our next joint adventures.”
The difficulty of the design, short timeline and budget had led to several companies refusing the project prior to FI Europe being contacted. FI Europe was chosen for their high profile standing, professionalism, flexibility and ability to achieve the highly complex design.
Title: Intralot London Iconic Pavilion
Architecture & Design: Lianou Chalvatzis Architects (LC-A), London
Structural & Lighting Design: BuroHappold Engineers, London
Fabrication & Installation: Fabric Images Europe